Thanks to the Museum of Broadcast Communications for co-hosting such a lovely event with us.
We had amazing speakers for “How to build your brand in 2020, from books to podcasts” including:
Tracy Samantha Schmidt, Aaron Cohen, Lori Rader-Day, Ethan Michaeli, Eric May, Sammi Skolmoski, Isabel Vázquez, Thanks also to fellow organizers Mike Ewing & Susy Schultz and her staff.
While there’s a lot more to it, here are some key takeaways from Tracy Schmidt on how to start building your own brand in 2020:
- Decide what your goals are for the next year.
- Study your “aspirational competitors.”
- Do your research & study best practices / new techniques.
- Create a buddy system that keeps you in check.
- Quietly test news ideas and tactics. Learn from them.
- Do more of what works. Change what doesn’t.
See below for photos:
