Ideals for next century

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By Casey Bukro

Ethics AdviceLine for Journalists

As The Guardian newspaper celebrates its 200th anniversary and looks forward to its next century, covid is seen as a rehearsal for climate breakdown.

Editor-in-chief Katharine Viner offers five ideals to guide the Guardian to help create a better kind of world than the one we had before.

One: We will develop ideas that help improve the world, not just critique it.

Two: We will collaborate with readers, and others, to have greater impact.

Three: We will diversify, to have richer reporting from a representative newsroom.

Four: We will be meaningful in all of our work.

Five: We will report fairly on people as well as power, and find things out.


The Ethics AdviceLine for Journalists was founded in 2001 by the Chicago Headline Club (Chicago Professional Chapter of the Society of Professional Journalists) and Loyola University Chicago Center for Ethics and Social Justice. It partnered with the Medill School of Journalism at Northwestern University in 2013. It is a free service.

Professional Journalists are invited to contact the Ethics AdviceLine for Journalists for guidance on ethics. Call 866-DILEMMA or

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